The holiday rush brings tons of bookings—but once the flashiness fades and clients return to normal life, how do you keep your lash chairs full? January is one of the best times to strengthen retention, increase membership signups, and build deeper client relationships inside your lash franchise.
Below are actionable methods rooted in tried-and-true business strategies.
1. Turn the post-holiday lull into a lash refresh moment
Clients are tired, busy, and ready for a reset.
Capitalize on “New Year, New Look” energy with:
- January refill specials
- “Lash rehab” treatments for dry or brittle lashes
- Membership promos for returning clients
2. Personal outreach makes clients feel valued (and seen)
After the holidays, personalized attention stands out.
Send follow-ups to:
- New clients from December
- Gift-card recipients
- Anyone overdue for a lash refill
Messages can be as simple as:
“Your lashes deserve a fresh start this year—ready for a refill?”
This taps into core eyelash franchise opportunities: relationship building and repeat visits.
3. Use memberships to anchor long-term loyalty
Membership-based lash businesses outperform à-la-carte models in retention and revenue.
In January, clients crave structure—which makes it the perfect time to promote:
- Monthly refill memberships
- Lash + brow combo memberships
- VIP perks like early booking or complimentary brow tints
Clients searching “Is a lash membership worth it?” are primed for this pitch.
4. Gift cards = a second chance to impress
If your lash business sold a lot of gift cards during the holidays, January is your moment.
Turn gift card visits into returning clients by:
- Offering a bonus discount if they pre-book
- Introducing them to your membership options
- Providing a personalized lash-style recommendation
Gift cards aren’t just a Q4 win—they’re a Q1 growth engine.
5. Refresh your lash care retail strategy
January is high season for searches like “How do I care for my lash extensions?”
Position your retail as the solution:
- Lash-safe cleansers
- Serums
- Aftercare kits
- Brow and lash conditioning duo sets
Retail strengthens your revenue and educates your clients—two pillars of a thriving eyelash extension business.
Bring it home: loyalty is built in the quiet moments
After the excitement of the holidays, the studios that win are the ones who stay consistent, thoughtful, and client-centered.
Use this season to:
- Reconnect
- Refine your offerings
- Promote memberships
- Strengthen your brand experience
With these strategies, your eyelash franchise is positioned for long-lasting success—long after the holiday rush ends. Click here to learn more.
