Building a thriving lash business is more than just flawless extensions. At LashKind, we help franchisees maximize profitability through multiple revenue streams that boost growth and create exceptional client experiences. Want to find out how to elevate your eyelash franchise by thinking beyond the basics? Read on!
Offer more, attract more
A diverse service menu isn’t just convenient—it’s smart. When you offer a range of lash and brow services, you open the door to more clients and more bookings. Here’s how to keep your calendar (and your books) full:
- Lash lifts and tints for clients who love a natural, low-maintenance look.
- Brow shaping, lamination, and tinting to create a full-service beauty destination.
- Express fills to add flexibility and fill in those shorter appointment gaps.
Turn lash care into a retail win
You already help clients look their best—why not send them home with the tools to maintain it? Lash retail isn’t just helpful; it’s profitable. How can you build a retail strategy that feels effortless? A few ideas:
- Curate custom aftercare kits with gentle cleansers, lash-safe serums, and oil-free removers.
- Host lash care workshops that educate clients and inspire purchases.
Build loyalty with a membership they’ll love
Memberships do more than create predictable income—they keep your best clients coming back for more. Want to make your lash membership irresistible? Try this:
- Create tiered options with monthly refills and bonus perks like brow tints or discounts.
- Offer priority booking to members and surprise them with seasonal add-ons.
- Add a referral bonus to encourage word-of-mouth growth.
Bundle your way to better sales
Bundling services increases the value of every appointment and gives clients a luxe experience they’ll want to repeat. Consider these bundle ideas to boost sales and satisfaction:
- The “Total Eye Makeover”: Lash extensions + brow tint and shape.
- Bridal or event bundles with pre-glam touch-ups.
- Custom lash upgrades with volume or curl personalization.
Sell gift cards to drive new business
Gift cards are a no-fuss way to bring in new business and lock in revenue upfront. To make them work even harder for you:
- Promote seasonal deals like “Buy $100, get a free lash serum.”
- Offer group gifting bundles—perfect for holidays or birthdays.
- Pitch gift cards to local businesses as stylish employee perks.
Reach beyond your salon walls
Your lash business doesn’t stop at the studio. Online content and virtual experiences can bring in income and deepen your client relationships. Some ideas to get you started:
- Host virtual consultations to connect with clients before their first visit.
- Share exclusive tutorials on styling, cleaning, and caring for lashes.
- Go live on social media for product tips, Q&As, or behind-the-scenes sneak peeks.
Multiple revenue streams mean multiple ways to thrive. Whether you’re just starting out or scaling up, LashKind gives you the tools, training, and brand power to build a lash business that goes beyond the basics—beautifully. Click here to get started.
